Policy updated 01/06/2026
Who we are
Wildcare Ltd is the data controller for the personal information described in this policy. This means we decide how and why your personal information is used.
Company name: Wildcare Ltd
Company address: Eastgate House, Moreton Road, Longborough, Gloucestershire, GL56 0QJ
Email: [email protected]
Telephone: 01451 833 181
Company number: 12836997
VAT Registered: GB 360 793090
You can contact us using the details above if you have any questions about this policy or how we use your personal information.
What personal information we collect
We may collect and use the following types of personal information:
1. Information you provide to us
This may include:
- Name
- Billing address
- Delivery address
- Email address
- Telephone number
- Account login details
- Order details
- Payment-related information
- Customer service messages
- Marketing preferences
- Trade or business details, such as company name, VAT number, job title, purchase order number and application forms
2. Information collected automatically
When you use our website, we may collect:
- IP address
- Device type
- Browser type
- Pages visited
- Time spent on the website
- Referring website
- Cookie and tracking information
- Approximate location based on your IP address
3. Information from third parties
We may receive information from third parties where necessary to provide our services, prevent fraud, process payments, deliver orders or manage customer relationships.
This may include information from:
- Payment providers
- Delivery companies
- Fraud prevention or identity verification providers
- Review platforms, including Reviews.io
- Marketing platforms, including OptiMonk and Klaviyo
- Website analytics providers, including Hotjar, Google Analytics, Google Tag Manager and Google Ads
- E-commerce, hosting and IT service providers, including Magento and Cloudflare
Why we collect it and how we use it:
Basic personal data is needed in order for a sale to be processed and your account to function. This includes your name, address, email and contact details.
We may collect email addresses and contact details in order to send marketing information if we have your explicit verbal or written consent. This may include updates about products, offers, services, promotions or information relating to Wildcare. You can opt out of marketing at any time by:
- Clicking the unsubscribe link in our emails
- Contacting us at [email protected]
Once you unsubscribe, we will stop sending marketing emails to you. We may still send you service emails relating to orders, accounts, enquiries, business updates, or important information. Once unsubscribed, your email address and contact details will remain on our suppression list to ensure we don't send you marketing content. You can request that your details be deleted from our marketing database (Klaviyo) at any time by contacting us at [email protected].
Cookies are collected to improve customer experience on our website and across the internet. This data is not personally identifiable.
Consent to the use of cookies.
For our website to function properly, we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: https://cookiefirst.com referred to as CookieFirst.
When you access our website, a connection is established with CookieFirst’s server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned.
CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR).
Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:
- Your consent status or the withdrawal of consent
- Your anonymised IP address
- Information about your Browser
- Information about your Device
- The date and time you have visited our website
- The webpage url where you saved or updated your consent preferences
- The approximate location of the user that saved their consent preference
- A universally unique identifier (UUID) of the website visitor that clicked the cookie banner
How long we keep data:
Data we collect is only held with us for as long as it is required. Should your customer or trade account be deleted, your account information and email address may still remain on your account record, but will only be used for sale and order information.
Your rights as a customer:
You are entitled to request a record of your personal data we hold at any point. You are entitled to request your account is deleted or details changed, with the exception of an outstanding balance still remaining on your account.
Should you feel we are in violation of the law when processing your data, a complaint can be made to the Information Commisioner’s Office (ICO)
You have the ability to opt out of cookies through the opt-out browser add-on.
Should you have any queries, please get in touch with us at [email protected] or call us on 01451 830400.
Overseas customers:
By shopping with us or otherwise providing your personal data to us, you consent to us processing your personal data. You have the right to ask us not to process your data in certain ways. Please contact us if you wish to do so.
Sometimes we will need to transfer your personal data between countries to enable us to deliver the products that you have purchased from us. As part of our day-to-day business, we may transfer your personal data from your country of residence to ourselves and to third parties (e.g. couriers) located in the UK or elsewhere.
By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal data outside your country of residence for our ordinary business purposes. This includes storage of your personal data on servers in the UK.
We ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that’s not set out in this Privacy Notice. We’ll also make sure we adequately protect the confidentiality and privacy of your personal data. We will never sell your data to third parties.
International Data Transfers
We may transfer and process your personal data outside the UK, including within the European Economic Area (EEA). The EEA is recognized by the UK government as having adequate data protection laws that meet the standards of the UK General Data Protection Regulation (UK GDPR).
Such transfers may occur to facilitate the secure storage and processing of customer orders, account management, and other services provided by our third-party service providers. We ensure that all service providers involved in processing your data comply with our strict security measures and meet the Payment Card Industry Data Security Standard (PCI DSS) where applicable.
If you have any questions about the transfer or processing of your personal data, please contact us at [email protected].
Credit Reference and Affordability Checks
To help us assess applications, prevent fraud, and meet our legal and regulatory obligations, we may obtain information about you from credit reference agencies (CRAs).
We obtain this information via Creditsafe, which uses its data partner TransUnion to supply consumer credit and identity data.
- Creditsafe Business Solutions Limited is authorised and regulated by the Financial Conduct Authority FCA Firm Reference Number: 742313
- TransUnion International UK Limited is authorised and regulated by the Financial Conduct Authority FCA Firm Reference Number: 805757
The information we receive may include data relating to your identity, credit commitments, payment history, and public record information. This data is used solely for legitimate business purposes, including creditworthiness assessment, identity verification, and fraud prevention, in accordance with applicable data protection laws.
Further information about how Creditsafe and TransUnion process your personal data can be found in their respective privacy notices:
- Creditsafe Privacy / Transparency Notice: www.creditsafe.com/gb/en/legal/transparency-notice-customer-supplier.html
- TransUnion CRAIN (Credit Reference Agency Information Notice): www.transunion.co.uk/legal/privacy-centre/pc-credit-reference
- TransUnion Bureau Privacy Notice: www.transunion.co.uk/legal/privacy-centre/pc-bureau
Contractual Requirement for Information Provision
The provision of certain information, including personal data, authentication details, and business contact information, is a contractual requirement necessary for the operation, administration, and security of Wildcare’s systems and services. Where such information is not provided, Wildcare may be unable to onboard users, provide access to systems, deliver contracted services, or comply with its security and regulatory obligations.
The provision of certain personal data is primarily contractual and, in some circumstances, required to meet legal and regulatory obligations.
Personal data is required to:
- enter into and perform contracts with customers, suppliers, or business partners.
- process orders, manage accounts, and deliver goods and services.
- verify identity and prevent fraud; and
- comply with applicable legal, regulatory, accounting, and tax obligations.
What are the consequences of not providing personal data?
If you choose not to provide the personal data, we request:
- we may be unable to enter into a contract with you.
- we may be unable to fulfil orders, supply goods, or provide services.
- we may be unable to conduct necessary verification, compliance, or fraud prevention checks; and as a result, our services may be delayed, restricted, or declined.
Where personal data is requested for optional purposes, such as marketing communications, providing this data is not mandatory, and you may withdraw your consent at any time without affecting your ability to receive goods or services from us.
