In partnership with


WildCare is a unique retailer led initiative that delivers enhanced plant and wildlife habitat provision on the dairy farms producing Waitrose essential milk and cream.

Requiring farmers to dedicate a minimum 10% of their farm holding to the initiative, the scheme is delivering striking results for birds, butterflies, mammals, pond and plant life. Meanwhile, agricultural production remains central to each of the farms involved.

To date, an impressive 2,500 hectares throughout the UK is covered by the scheme, which operates on 60 Waitrose Dairy Farms.

The red-listed yellowhammer is one species which has now been sighted on all the farms, hare numbers have doubled since the scheme began, and orchids have been recorded on a quarter of all the farms.


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On the farm this month

August will see the development of wild fruit and seeds which will feed wildlife throughout the winter. Wildflowers also continue to flower including harebells and marjoram. Butterflies will continue to be seen.

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Pic of the Month

Narrow-lipped helleborine

The Narrow-lipped helleborine is a member of the orchid family. It is found in chalk or limestone-based woodland in southern England, but also among Birch and Alder trees in Scotland and the north of England.

The narrow-lipped helleborine flowers from early June to mid-August.