In partnership with


WildCare is a unique retailer led initiative that delivers enhanced plant and wildlife habitat provision on the dairy farms producing Waitrose essential milk and cream.

Requiring farmers to dedicate a minimum 10% of their farm holding to the initiative, the scheme is delivering striking results for birds, butterflies, mammals, pond and plant life. Meanwhile, agricultural production remains central to each of the farms involved.

To date, an impressive 2,500 hectares throughout the UK is covered by the scheme, which operates on 60 Waitrose Dairy Farms.

The red-listed yellowhammer is one species which has now been sighted on all the farms, hare numbers have doubled since the scheme began, and orchids have been recorded on a quarter of all the farms.


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On the farm this month

February will see natural food supplies run low, so winter migrants are likely to become regular garden visitors. Birds will begin to pair and even nest. It’s also a great month to see waterside birds and frogspawn.

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Pic of the Month


Redwings are a winter migrant to the UK, arriving from September onwards. They are the UK's smallest true thrush and have a creamy stripe above the eye and orange-red flank patches that make them distinctive. Redwing's roam across the countryside, feeding in fields and hedgerows, they rarely visit gardens, except in the coldest weather and when snow covers the fields.