In partnership with


WildCare is a unique retailer led initiative that delivers enhanced plant and wildlife habitat provision on the dairy farms producing Waitrose essential milk and cream.

Requiring farmers to dedicate a minimum 10% of their farm holding to the initiative, the scheme is delivering striking results for birds, butterflies, mammals, pond and plant life. Meanwhile, agricultural production remains central to each of the farms involved.

To date, an impressive 2,500 hectares throughout the UK is covered by the scheme, which operates on 60 Waitrose Dairy Farms.

The red-listed yellowhammer is one species which has now been sighted on all the farms, hare numbers have doubled since the scheme began, and orchids have been recorded on a quarter of all the farms.


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On the farm this month

April is a month full of activity; song birds sing, summer migrants return, butterflies emerge and trees and hedgerows come into leaf. Meanwhile, woodland flora, meadow plants and orchids come into flower.

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Pic of the Month

Wood anemone

One of the first flowers of spring, wood anemone is a plant of ancient woodlands. Its white flowers bloom between March and May before the tree canopy becomes too dense. Its seeds are mostly infertile and it usually spreads by means of its roots.