In partnership with


WildCare is a unique retailer led initiative that delivers enhanced plant and wildlife habitat provision on the dairy farms producing Waitrose essential milk and cream.

Requiring farmers to dedicate a minimum 10% of their farm holding to the initiative, the scheme is delivering striking results for birds, butterflies, mammals, pond and plant life. Meanwhile, agricultural production remains central to each of the farms involved.

To date, an impressive 2,500 hectares throughout the UK is covered by the scheme, which operates on 60 Waitrose Dairy Farms.

The red-listed yellowhammer is one species which has now been sighted on all the farms, hare numbers have doubled since the scheme began, and orchids have been recorded on a quarter of all the farms.


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On the farm this month

December provides an opportunity to see red kites in groups, as well as large flocks of waterfowl. ‘Murmurations’ of starlings may contain hundreds of thousands of birds and undertake spectacular aerial displays at dusk. Evergreen plants dominate, with holly and mistletoe being seasonal favourites.

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Pic of the Month


The Ptarmigan is a specialised bird of the mountains, seldom descending below the snow line. Unique among British birds, its plumage changes to white in winter as an adaptation to its habitat.