In partnership with


WildCare is a unique retailer led initiative that delivers enhanced plant and wildlife habitat provision on the dairy farms producing Waitrose essential milk and cream.

Requiring farmers to dedicate a minimum 10% of their farm holding to the initiative, the scheme is delivering striking results for birds, butterflies, mammals, pond and plant life. Meanwhile, agricultural production remains central to each of the farms involved.

To date, an impressive 2,500 hectares throughout the UK is covered by the scheme, which operates on 60 Waitrose Dairy Farms.

The red-listed yellowhammer is one species which has now been sighted on all the farms, hare numbers have doubled since the scheme began, and orchids have been recorded on a quarter of all the farms.


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On the farm this month

Winter bird migration begins in earnest during September; keep watch for winter visitors. Many birds will appear in fine winter colour as they come out of moult. Hedgerows will be full of berries whilst trees begin to shut down for winter. When berry crops fail in northern Europe, the UK experiences ‘eruptions’ of waxwings seeking food here.

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Pic of the Month

Red admiral butterfly

The red admiral will have been a frequent visitor to the garden throughout the summer, with any flower-rich habitat likely to attract this species. Late flying individuals are often attracted to fruit.