In partnership with


WildCare is a unique retailer led initiative that delivers enhanced plant and wildlife habitat provision on the dairy farms producing Waitrose essential milk and cream.

Requiring farmers to dedicate a minimum 10% of their farm holding to the initiative, the scheme is delivering striking results for birds, butterflies, mammals, pond and plant life. Meanwhile, agricultural production remains central to each of the farms involved.

To date, an impressive 2,500 hectares throughout the UK is covered by the scheme, which operates on 60 Waitrose Dairy Farms.

The red-listed yellowhammer is one species which has now been sighted on all the farms, hare numbers have doubled since the scheme began, and orchids have been recorded on a quarter of all the farms.


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On the farm this month

July provides an opportunity to see young birds, and many species of butterflies. The rare lizard orchid will also be in flower this month along with a few other later flowering varieties.

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Pic of the Month

Silver-washed fritillary butterfly

This butterfly breeds in broad-leaved woodland, especially oak woodland or woods with sunny rides and glades. It occasionally uses mixed broad-leaved and conifer plantations and, in parts of south-west England and Ireland, also breeds in wooded hedgerows and sheltered lanes near to woods.

The Silver-washed Fritillary declined during the twentieth century, especially in England and Wales, but has spread noticeably during recent decades.