In partnership with


WildCare is a unique retailer led initiative that delivers enhanced plant and wildlife habitat provision on the dairy farms producing Waitrose essential milk and cream.

Requiring farmers to dedicate a minimum 10% of their farm holding to the initiative, the scheme is delivering striking results for birds, butterflies, mammals, pond and plant life. Meanwhile, agricultural production remains central to each of the farms involved.

To date, an impressive 2,500 hectares throughout the UK is covered by the scheme, which operates on 60 Waitrose Dairy Farms.

The red-listed yellowhammer is one species which has now been sighted on all the farms, hare numbers have doubled since the scheme began, and orchids have been recorded on a quarter of all the farms.


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On the farm this month

October will see autumn migration picking up pace with some birds arriving in good numbers, and other species leaving in search of warmer climates. Trees shed their seeds and leaves, whilst wild clematis fills hedges with ‘old man’s beard’.

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Pic of the Month

Roe deer

Roe deer are one of Britain's native deer species and have become the most widespread. Unlike other deer, they do not live in herds, but are most often seen as solitary individuals. The female gives birth to fawns in May or June.