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WildCare is a unique retailer led initiative that delivers enhanced plant and wildlife habitat provision on the dairy farms producing Waitrose essential milk and cream.

Requiring farmers to dedicate a minimum 10% of their farm holding to the initiative, the scheme is delivering striking results for birds, butterflies, mammals, pond and plant life. Meanwhile, agricultural production remains central to each of the farms involved.

To date, an impressive 2,500 hectares throughout the UK is covered by the scheme, which operates on 60 Waitrose Dairy Farms.

The red-listed yellowhammer is one species which has now been sighted on all the farms, hare numbers have doubled since the scheme began, and orchids have been recorded on a quarter of all the farms.


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On the farm this month

Renowned for mad March hares, this month also sees the first of the summer migrant species return and woodland flowers make an appearance. The dawn chorus is a special feature in March.

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Pic of the Month


The Lapwing’s round-winged shape in flight makes it distinctive. This farmland bird has suffered significant declines and is now a national Red Listed species.

Lapwings can be found on farmland throughout the UK, particularly in lowland areas of northern England, the Borders and eastern Scotland. Their preferred nesting sites include spring sown cereals, root crops, permanent unimproved pasture, meadows and fallow fields. 

Lapwings can be seen all year round; with additional birds moving to lowland fields for the winter.